The Brief
60 minutes to build the most unhinged dental website homepage you can.
Teams were dropped into breakout rooms with Astro and AI-assisted coding tools. The content could be as absurd as they wanted.
The catch? Every site was scored on a 100-point rubric. 65 of those points were automated: accessibility, performance, SEO, and structured data. The remaining 35 were for creativity. You could go as weird as you wanted, but broken code meant a broken score.
The result: sites that are technically very high performing and fully compliant, wrapped in the most unhinged content the team could come up with in an hour.
Scoring
65 points automated. 35 points human.
Requirements
Every site had to include:
Homepage Header, hero, about, doctor profile, services, pricing, schedule CTA, and footer.
Schedule Page Dedicated booking page with a form or CTA. Consistent header and footer.
Accessibility Every image alt-tagged. Semantic HTML. Color contrast passing. Skip nav present.
Performance Lighthouse-scored. No heavy JS, optimized assets, fast load times.
SEO Unique titles, meta descriptions, OG tags, and canonical URLs on every page.
Structured Data Valid JSON-LD schema (Organization or LocalBusiness) on each page.